All Pink Social Media Campaign
This was a fun project from Wisconsin Lottery. We had to create what is called a "donut" animation that consists of the intro and outro of the commercial. These animations can then be used on any individual ticket commercial. We created 3 different "donuts" for this project along with every ticket animation.
1. The Announcement
The first goal was to create a social media only campaign that announced that Starburst was making an "All Yellow" pack.
2. Double Down
After people started to really become annoyed with Starburst about the all yellow pack, it was time to release the second part of the plan. Another video confirming the "all yellow" pack. The people were not happy!
3. The Reveal
The internet was going mad! In the madness, it was clear that what everyone wanted was not an all yellow pack but an all pink pack. Engagement was high, so it was time to reveal that they were tricked.
4. Influencer were involved
Many major influencers were in on the joke. They commented about how much they hated that Starburst were releasing an all yellow pack. This sparked many of their followers to do the same. Engagement was through through roof. The campaign worked! The people wanted all pink and they were going to get it.
