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Keen Philadelphia Launch
Our goal was to come up with a campaign design and animation that really represented the Philadelphia boot's durability and innovation . We created a unique marriage of Clean typography, with a grunge weathered look. Then brought it to life with bold kinetic animation to really drive the brand message of new technology and toughness that is expected from Keen.
Keen Social campaign
We created unique social media content that gave viewers an interesting behind the scenes look of the commercial being created. We wanted to drive engagement by giving them a glimpse into the creation of the commercial. The content felt raw and tough and stayed within the brand directive.
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